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Hospitality Benchmarking

Time limit: 90 days
36 credits

Full course description

You are now one step closer to the forefront of your hotel's revenue-and profit-strategy plan by adding benchmarking in your tool chest. Each module in this course is organized to explain the concepts and provide practical application to incorporate them into your daily, weekly, or monthly analysis. This course has an extra special feature. HotStats, a well-known hospitality data provider, is collaborating with HFTP and Ascend to add some real-world examples of applications. Using fictional hotels, actual data and reporting examples will be incorporated to allow you to put this knowledge into use within your organization right away!

  • Module 1 characterizes the basics of operational benchmarking and the use of key performance indicators (KPIs)
  • Module 2 illustrates the use of KPIs and indexing in effective benchmarking
  • Module 3 assess how benchmarking can provide insight into your hotel's performance
  • Module 4 assembles effective competitive sets that will allow for effective analysis of both internal and external competitors